This promo PE cleat turned into a commercial product on a short timeline. Created in collaboration with Travis and Leanna Hunter, this cleat is inspired by the ultimate rare reptile: the albino alligator.
Production Time: 9 months
Color + Materials: Charlie Kirihara
Footwear Design: Tom Hartings
Graphic Design: Brett Superstar
Identity Design: Andrew Harrington, Matt Beeman
Material Development: Susan Cecil
Product Management: Adam Belohradsky, Chris Williams
Product Development: Bobby Ho
Comms: Thomas Ward, Nick Green
Photos: adidas
