1:1 cleats to celebrate JuJu Smith-Schuster’s 24th birthday. Inspired by a birthday cake.
Production Time: 3 months
Concept: Charlie Kirihara
Color + Materials: Charlie Kirihara
Sprinkles Graphic: Brett Superstar
Candle Graphic: Charlie Kirihara
Footwear Design: Tom Hartings
Product Management: Tyler Murphy
Product Development: Brandon Miller, Eric Chapman
Comms: Lydia Knoll
Photos: adidas