In collaboration with Marvel Studios, this pack of cleats celebrated the film release of Black Panther: Wakanda Forever. The concept for these cleats, alongside a range of adidas performance products, asked the question “what if Wakanda had a national team?” This pack featured a bespoke Wakandan flag meshed with a cohesive graphic and color toolkit across over a dozen SKUs.
As an extension to the concept, adidas collaborated with Lexus to make a 1:1 Lexus LC 500 Convertible. The vehicle wrap featured design elements from the inline adidas collection and was created for a photoshoot and pregame stunt with JuJu Smith-Schuster on Monday Night Football
Production Time: 3 months
Design: Charlie Kirihara
Project Management: Charlie Kirihara, Steffi Sage
Comms: Drew Gilges
Lexus: Sabina Charfauros, Prue Hyman, Brenda Cecena, Steven Lee, Gordon Ting
Photos: adidas, Marvel, Lexus
