For Week 13 of the 2016 season, the NFL allowed players to wear cleat designs of their choice, in support of positive messages and foundations. Von's cleats were a hand-painted design in support of Von's Vision, which offers eye services and glasses to under-privileged children in Denver. The design was inspired by an eye chart.
Concept/Customizing: Charlie Kirihara
Footwear Design: Tom Hartings
Product Management: Chris Williams
Footwear Development: Frances Huang
Press:
Photos via @adidasfballus, Twitter, Google