“Big Mood” stood as the flagship concept for adidas Football in SS22. Inspired by emoji usage and the range of emotions experienced in sport, Big Mood was loud in color, materials, and graphics.
The “Big Mood Emotions” portion of the concept was an extension focusing on all-over color editions of different moods with accompanying graphics dependent on each mood. Each individual cleat featured a gel tongue logo execution as well as a repeated wordmark across the upper and hologram stripes.
Production Time: 18 months
Color + Materials: Charlie Kirihara
Footwear Design: Tom Hartings
Graphic Design: Brett Superstar
Product Management: Tyler Murphy, Chris Williams
Product Development: Eric Chapman
Comms: Drew Gilges, Ashley Frey, Nathan Hawthorne
Photos: adidas, NFL
