In collaboration with Marvel Studios, this pack of cleats celebrated the film release of Black Panther: Wakanda Forever. The concept for these cleats, alongside a range of adidas performance products, asked the question “what if Wakanda had a national team?” This pack featured a bespoke Wakandan flag meshed with a cohesive graphic and color toolkit across over a dozen SKUs. Design elements included playing with matte and shine interplay as well as reflective and color shifting elements.
Production Time: 18 months
Color + Materials: Charlie Kirihara
Footwear Design: Nick Staub
Product Management: Chris Williams
Product Development: Bobby Ho
Comms: Drew Gilges, Ashley Frey, Nathan Hawthorne
Photos: adidas, Marvel, Oscar Castillo
