Comic books and pop art served as the main inspiration for the key commercial pack in SS21. The lead colorway kicked off the pack with a vibrant multicolor approach on a white base with lenticular stripes. This colorway was followed up with a team color SMU pack for Dick’s Sporting Goods.
Production Time: 18 months
Concept: Aric Armon, Charlie Kirihara
Color + Materials: Charlie Kirihara
Graphic Design: Brett Superstar
Product Management: Tyler Murphy
Footwear Design: Tom Hartings
Product Development: Eric Chapman
Photos: adidas, Heather Smith
