Lead colorway for the SS21 Freak franchise. The goal was to have a wearable and commercial colorway with some added flavor for interest and storytelling. Inspiration came from TV static and testing screens.
Production Time: 18 months
Concept: Aric Armon, Charlie Kirihara
Color + Materials: Charlie Kirihara
Graphic Design: Brett Superstar
Footwear Design: Aric Armon
Product Management: Christian Laursen, Chris Williams
Photos: adidas
